Role
Duration
Deliverables
Category Strategist, Product Consultant
3 months research & development → 4 week production sprints → delivery
Handcrafted run of custom Adidas Equipment phone straps
Adidas Originals approached me to help shape a limited-edition member-exclusive pack: a custom carabiner and phone strap modular system under the historic Adidas Equipment (EQT) label.
These were part of an exclusive capsule to be raffled via the Confirmed app - positioning them as hyper-exclusive collectibles within Adidas's lifestyle ecosystem.
These were part of an exclusive capsule to be raffled via the Confirmed app - positioning them as hyper-exclusive collectibles within Adidas's lifestyle ecosystem.
The ask wasn’t just construction. It was elevating a utilitarian item into a cultural object. Something members would covet, wear, and integrate into their style.
As the category lead,
I managed both product assortment and strategy:
- Created original design mockups for the strap & carabiner combo
- Sourced custom manufacturing and created material spec sheets for white-label feasibility
- Oversaw product assortment and branding
- Built moodboards and presentation decks to align brand + production teams
- Manufactured and delivered exclusive run of custom phone strap kits
Design Language
- Rooted in Adidas EQT’s DNA: purposeful, minimal, technical
- Strap: woven nylon in core Equipment palette (black/gray/teal)
- Carabiner: matte anodized black or silver, laser-printed EQT logo
- Keyring: Rubberized swivel keyring with double-sided 3D debossed Adidas Original + Adidas Equipment logos
Deliverables
- Small production run of fully spec’d product kit
- Vendor-ready mockups + dielines
- Brand-aligned visuals + storytelling assets
- Designed product concept for internal buy-in
Prototyping
The final product was slated for limited private distribution only - rewarding brand loyalists with a physical object that felt both rare and functional.